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Inman Real Estate News


Embattled Fed Governor Lisa Cook says tariffs fueling inflation
In her first public speech since President Trump’s attempt to remove her, the economist said she expects a "one-time increase" in prices, with inflation trending back down toward the 2 percent target once "the effects are behind us."

What’s Next for Your MLS: How AI’s Arrival is Changing Everything


It’s ‘difficult’ for buyers ‘to negotiate lower commission rates,’ watchdog says
The Consumer Policy Center says that buyer's agents have learned to hedge against the newfound ability of buyers and sellers to negotiate rates.

Is the housing market in the midst of a recession? Treasury Secretary Scott Bessent thinks so
The Treasury Secretary blamed the Federal Reserve for the current housing recession and said that if the central bank cut interest rates more quickly, the recession could end.

AI was built to replace us — but it might end up freeing us
AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them.

New client leads, murky waters: October’s mixed bag for real estate
Agents in October were less certain about the year ahead, even as they reported modest gains in their potential client pools. What gives? Intel combs through the results from its latest industry survey.

The rise of AI fakes could erode trust in real estate marketing
AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online.

Compass provides long-awaited clarity on the Anywhere merger
This week on The Download, Robert Reffkin answered many of the most-asked questions around the Compass-Anywhere merger in an Inman Exclusive.

How a new agent turned hateful social media comments into a growth opportunity
Many people might shut down or lash out after receiving abusive comments on social media, but Ryan Noonan says he's glad for the engagement and sees a way to grow from the experience.

8M reasons to focus: A data-driven Q4 reality check for real estate
There are more than enough motivated buyers and sellers ready to transact right now, Jason Waugh writes, and many are the most motivated ones we see all year.

What Zillow’s marketing genius can teach you about social media
On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to attract clients.

5 hot real estate technology trends
The real estate industry is evolving fast as AI, digital twins and smart technology redefine the buying and selling experience. These five trends show how innovation is driving efficiency, trust and smarter decision-making across every corner of the market.

The quickest way to make your team look 10 times more professional online
Simple steps and tools that instantly elevate your team’s digital presence.

Want AI to recommend you in online search? Do these 7 things
SEO isn't dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online.

Fall staging that sells: 7 luxury looks on a bargain budget
Discover seven expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers.

Compass targets Zillow’s warnings to agents in new brief
In a brief issued ahead of a hearing in its case against Zillow, Compass homed in on the listing portal's powers of "intimidation" in issuing warnings to agents that violate its listing standards.

More problems for homebuyers as government shutdown hits 30 days
Fannie and Freddie will want government employees to show they have reserves, and some homeowners are now outside the 30-day grace period for National Flood Insurance Program renewals.

Fannie Mae guts ethics and internal investigations unit: WSJ report
A dozen officials in Fannie Mae's ethics and internal investigations unit were among 62 people fired on Thursday, "The Wall Street Journal" reports, citing anonymous sources.

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